Looking to reach a niche market? Don't miss your chance to reach the fastest growing consumer market in the world. According to the management consultancy firm AT Kearney, the Muslim market presents significant opportunities for brands. Muslims make up an estimated 20 percent of the world's population (1.3 billion people). Increasing consumer affluence and Western influence means this consumer base is growing increasingly strong. “Any company that is not considering how to serve them is missing a significant opportunity to affect both its top- and bottom-line growth”, the report reads. American Muslims alone are projected to spend $180 billion annually on consumer products.
Launched in 2009, Beauty and the East TV is a popular entertainment & lifestyle web tv network that features Muslim/Middle Eastern/South Asian talent, as well as non-Muslims who are making a positive impact in Muslim communities. English content promotes dialogue with the West, as well as among Muslims who come from diverse backgrounds. Beauty and the East TV is a bridge builder and opens doors to cultural understanding through the universal language of art and expression.
Today, there is a shift from traditional TV to the web. According to Nielsons, over 131 million web users in America watched some video online just in Q1 2009, an increase of 13 percent year over year. Web video consumption is being driven by younger demographics, found Nielson’s report. With thousands of online fans/members that are rapidly growing every day, Beauty and the East TV is poised to become the most popular network of original online programming, entertainment, special events, and merchandising for Western Muslims!
Your company can reach a target audience through our network at a much lower cost than traditional tv commercials. ADVERTISE TODAY through these affordable options (starting at only $50; custom packages available; special rates for first time advertisers):
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Are you a Muslim/Middle-Eastern/South Asian actor, musician, singer, comedian, designer, film-maker, journalist/host, or have a special story? Show us what you got!
